From animators to editors to marketing specialists, we knew every team member would play a vital role in the execution of this project. We worked with on-screen talent and our illustrators to first produce a 30-second creative commercial. We then got to work on creating a brand guide, carefully designing company colors, fonts, and graphics. We paid special attention to the tone and voice when creating the company’s unique value proposition and core product attributes. Using original icons and photography, we redesigned the company website so that it followed the brand guide. Our next steps included writing and designing site blogs to boost search-engine optimization, prepping Instagram and Facebook posts and developing new graphics to use for Amazon+ content.