Oregon-based insoles company SoxsolS originally reached out to film a 30-second creative commercial. But after talking with their team, we agreed that SoxsolS was in need of fresh, creative branding and marketing assets. We focused on rebranding SoxsolS as the smart solution to sweaty feet.
We produced a new web layout, created custom icons, produced a new brand and messaging guide, and produced graphic content for their Amazon listings.
From animators to editors to marketing specialists, we knew every team member would play a vital role in the execution of this project. We worked with on-screen talent and our illustrators to first produce a 30-second creative commercial. We then got to work on creating a brand guide, carefully designing company colors, fonts, and graphics. We paid special attention to the tone and voice when creating the company’s unique value proposition and core product attributes. Using original icons and photography, we redesigned the company website so that it followed the brand guide. Our next steps included writing and designing site blogs to boost search-engine optimization, prepping Instagram and Facebook posts and developing new graphics to use for Amazon+ content.
““WOW! Great video!!! We could not be more pleased with both the video and the photography. Thanks again for an outstanding job!”
Original Icon and Web Layout Designs
We created custom icons and an overall updated web layout that succinctly encompass the core product attributes. These were used on their website as well as a variety of custom assets for their Amazon listing.
We worked with already established brand guidelines and expanded upon them through a co-creative process to produce an overall updated online brand presence.
See their website here.
Saleh Alzughaibi: 1st Video and Editor
Ziad Elkawlak: Photography
Mona Eskayo: Graphic Design, Marketing
Cassidy Keola: Social Media, Marketing