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Neil Jones Food Company

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The Project

The Neil Jones Food Company is a US Food processor of the finest quality, conventional and organic, California tomatoes and Pacific Northwest fruit. NJFC is a privately owned, family-run corporation based in Vancouver, WA comprised of three processing facilities – one in Washington State and two in California – all of which operate on the tradition of excellence and high quality standards.

We’ve produced a series of videos and photos for them to use to expand their digital footprint and visual branding.

  • We first worked with them in 2020 and 2021 on company holiday message videos. These were produced both virtually and with a simple setup in their office. We produced animated content and coordinated with their marketing department to create some fun, original songs.
  • In 2022, we worked with them to create a larger video campaign that tells the story of the company as we travelled across California and Washington to different facilities and show the breadth of their product offerings and production process.
  • In 2023, we produced a more streamlined sales-oriented video that focused on their juice operations.

Our Approach

We created a longer-form company overview video to showcase aspects of the company’s history, work culture, product line, and production process. We produced the video with the intent of giving an attractive overview of the company and inspiring deeper loyalty among prospective and existing customers, corporate partners and employees.


We created additional media content stemming off of the main video, including shorter video cut downs for social media or ad campaign purposes, as well as photo content.


We traveled to three locations across Northern California and Southern Washington for four days of shooting and coordinated with a restaurant partner to get a wide variance in footage to give an expansive view of the company.

Across all projects, we also produced some custom, 2D animated assets to support more quantitative aspects of their narrative.

Promotional Sales Video

We produced a more refined company messaging video to be used for sales outreach efforts with new partners. We combined original footage, archive footage, animation and stock content to tell this story.

Holiday Message Video

For two years, we produced these holiday message videos through coordinated virtual filming and original animated segments.

The Result

“We absolutely LOVE working with Bridge City Media.

Our company decided to produce a 3-minute Corporate ‘About Us’ video with Erik and his team this year, and the entire process was thoughtfully executed, well organized and fun!


Erik directed our employee interviews comfortably and professionally. He was supportive with the interviewees (who were often, understandably, nervous), and was obviously prepared, as his follow-up questions were always relevant and well-delivered.

The videography captured is beautiful, professional quality, and inspiring to watch. The final edit was masterfully done, and his editing team were professional and patient throughout our revision process.

The overall experience was so positive, and I would recommend Bridge City Media to any company looking to tell their story in video format.”

— Kelly Jones, Marketing Communications Manager

Erik Croswell: Director, Photography, 2nd Video, Assistant Editor

Brandon Katcher: DP, Gaffer, Drone

Elaine Akamian: Grip, Sound, PA, Animation

Anchitta Noowong: Lead Editor

Eduardo Jovanovic: DP, Gaffer

Cassidy Keola: Grip, Sound, PA