Our approach was extremely careful as we knew we’d be producing content that was to be used for a product launch in multiple countries, while also being careful to abide by language that did not sensationalize or decontextualize the technology that was used for road safety. We produced a shorter form promotional piece as well as a tutorial video that guided users through the first few steps with getting the app setup on their phone and calibrated to their faces.

We went into our filming day with a script and the storyboard drawn out and needed to be specific about each camera angle as we were needing to use an animated overlay on the actor’s face as well. Our mix was a variance of perspectives of the driver setting up in a truck cab, clips of driving through different scenarios and times of day, as well as a few drone shots. Our result was a happy client and a successful launch for their new tech.