VIDEO PROJECTS
Mountaintop Metal Roofing
The Project
Mountaintop Metal Roofing is a premier Pacific Northwest metal roofing company that serves the Seattle, Tacoma, Bellevue, Bellingham, Portland, Vancouver, Salem, Eugene, the Oregon and Washington coasts, and surrounding areas. We were initially tasked with producing a commercial campaign video for them. We were then asked to produce a longer-form explainer video to be used in their sales process with prospective clients. For the ad, we hired actors, and wrote out a defined script. For the explainer video, we took a more documentarian approach of getting testimonial content of their recent clients and filming ongoing job sites while also capturing a scripted narrative among key staff at the Vancouver office.
Our Approach
We created a comprehensive suite of video content for Mountaintop Metal Roofing, including a company overview video, a polished ad spot, and targeted social media ad campaigns to expand their sales opportunities across various platforms. These videos combined scripted employee interviews, client testimonials, original footage, and animations to showcase the heart of who Mountaintop Metal Roofing is as a company while emphasizing their key selling points during the product-fit determination phase for clients.
Our project priorities included:
- Showcasing Mountaintop’s high-quality aluminum roofing.
- Highlighting the value of metal roofing compared to traditional composite shingles.
- Demonstrating excellent customer service through testimonials and employee stories.
- Promoting the sustainability of Mountaintop’s aluminum roofing.
We accomplished this with coordinated filming days at multiple locations, capturing scripted interviews and B-roll at their office, job site B-roll, and client testimonials at two homes. Additionally, we incorporated archival testimonial content and drone footage provided by the company. The result was a polished, strategic piece tailored to resonate with prospective clients.
Commercial Campaign
Our first project with MMR was a commercial which targeted the Seattle region. With a target demographic of 60+ PNW residents, we wrote a script and pulled together a cast which showed a small story about a couple choosing to replace their roof after woes of consistent leaking.
Social Media Ad Spot
We produced a series of short social media ad spots for Mountaintop Metal Roofing highlight key points in choosing them for your house’s new roof.
Social Media Ad Spot
Social Media Ad Spot
The Result
“We are excited for the ROI on our project and look forward to future projects with Bridge City Media”
“Working with Bridge City Media has been an an awesome experience! Developing a commercial was a new experience for our company. Erik was responsive from the moment we reached out and Nate is an amazing Cinematographer! We are excited for the ROI on our project and look forward to future projects with Bridge City Media.”
Erik Croswell: Producer
Anchitta Noowong: Lead Editor
Nate Hoss: DP, Editor
Eduardo Jovanovic: 2nd Video
Elaine Akamian: Assistant Editor
Karlee Boon: PA/AD