Minnow Technologies
The Project
This local startup has been making some international buzz and we helped them showcase their innovative product to help them grow into new markets. We collaborated with their marketing team to create an original story for two video campaigns, art direction and video/ photo assets. Through the COVID-19 pandemic, food delivery has seen a massive increase in demand, and Minnow creates a solution for vendor partners to optimize their pickup/ dropoff process for restaurants, office buildings and multi-unit dwellings. These video assets have been helpful in showcasing the functionality of this technology and have been an effective addition to their media mix used for securing new rounds of funding.
Our Approach
In order to create unique product videos that showed the values for use in two different markets, we worked with the Minnow Technologies executive team to develop narratives that showcase the the benefits of these food-pickup-pods in restaurants as well as corporate real estate spaces. Our treatment was to hire some on-screen talent, write out and record a narrative with a voice artist, and create some custom animations.
Along with two main videos, we produced a dozen plus variations of promotional videos pulled from the same content to be targeted at different buying groups at different times. In coordination with their launch strategy, we provided a series of vids to be used at different promotional stages for limited time deals like discounted rates or free shipping. Minnow has now been quickly picking up new partnerships and distribution opportunities across the U.S., Canada, and Japan.
The Result
“The team’s overall creativity, attention to detail, and ability to realize the strategy has been great.
They are extremely easy to work with, reliable and flexible with last minute changes needed. We will definitely be using Bridge City Media for future projects and I highly recommend them for your video production needs.”
VP of Brand & Growth Marketing, Minnow Technologies
Additional Work
In keeping with the same style and structure, we created a unique story arch and outlined some more specific components about the product better illustrated in the restaurant environment.
Erik Croswell: Director, Asst. Edit
Ziad Elkawlak: Lead Video, Lead Editor
Anchitta Noowong: Photography
Kat Dykstra: Animation