VIDEO PROJECTS
New Narrative
The Project
New Narrative is a non-profit mental health and housing agency providing services to adults with mental health challenges in the Portland area. As a recently rebranded organization, they were working to strengthen their branding and wanted to produce videos showcasing the relationship between themselves and mental health/housing solutions for the region.
Our Approach
We produced an organizational overview video and a series of additional shorter cut downs to use for varying purposes, including a fundraising event. The main video gives an overview of the organization through a coordinated narrative of stories of residents and some key organization staff.
Our project priorities included:
- Conveying New Narrative as a capable force to be reckoned with for mental health
- Education for the local population on the complexity of treating mental health
- Encouraging higher tier donations
- Promoting the work at New Narrative through a more streamlined, sophisticated, dynamic look
Social Media Promo Cutdown
We produced a shortened version of the full-length video tailored to meet the specific requirements of a social media reel.
The Result
“Erik and his team listened to our vision and showcased our agency’s story beautifully.”
They were highly responsive, enthusiastic, and able to craft a package that perfectly fit our needs. They were culturally sensitive and demonstrated expertise in their interview process with our participants. We couldn’t be happier with Bridge City Media and their work!
Erik Croswell: Director
Eduardo Jovanovic: Director of Photography
Kayla Caldeira: Production Assistant
Derich Hartfeil: Editor
Elaine Akamian: Animator