VIDEO PROJECTS
FACTORYWIZ
The Project
FactoryWiz is a machine monitoring and support software company used in the manufacturing industry for 30+ years.
For their implementation of a new product and branding refresh, we created informative and promotional video content to support a wide array of needs for online platforms, sales processes, and to showcase their innovative solutions provided for CNC Communications and Machine/Event Monitoring Systems for the manufacturing industry.
Our Approach
We produced a series of video and photo assets for FactoryWiz to serve as explainer content for their software, tailoring the material for different target groups, with additional cutdowns for social media and advertising campaigns. The project included filming both live-action footage at a manufacturing location in Tacoma, WA, as well as a series of system tutorial videos shot in our studio on a green screen, with coordinated teleprompter reads.
Our project priorities included:
- Conveying FactoryWiz’s brand and showcasing their work
- Demonstrating their software’s excellent user experience
- Breaking the mold of being perceived as a one-dimensional company by highlighting the breadth of product solutions offered
The final deliverables for each project included two variations of a 3-minute explainer video (for technical and executive audiences), 30 and 15-second cutdowns for advertising, a 20-second silent banner cutdown for the website, 25 System tutorial videos around 3 minutes each, and 30+ edited photos from the filming days.
Commercial Spot
Commercial for FactoryWiz’s CNC Communications and Machine/ Event Monitoring Systems for the manufacturing industry.
Explainer Video
Showcasing FactoryWiz’s innovative solutions provided for CNC Communications and Machine/ Event Monitoring Systems.
System Tutorial Series | Empower Your Team Service
First in a tutorial series we produced for FactoryWiz on how to equip your team with the tools and knowledge needed to confidently utilize the CNC Monitoring system for maximum productivity.
System Tutorial Series | Exceptional Customer Service
Explore how FactoryWiz’s customer service team provides unmatched support to help you get the most out of your CNC Monitoring system.
System Tutorial Series | Annual Support Plan
Learn about FactoryWiz’s comprehensive maintenance and support plan, designed to keep your system running efficiently year-round.
The Result
“I would highly recommend Bridge City Media for anyone looking for high-quality videos.
Tyler Howk | Graphic Design/ Marketing Coordinator
Their exceptional team of professionals, along with their commitment to excellence, ensures a final product that not only meets, but exceeds expectations. It can be challenging putting together a project regarding a software product release. You can run into hurdles like changing deadlines, feature swaps, branding differences, internal vs. external creative debates, etc…BCM was a great partner throughout.
Erik Croswell – Project Manager
Quincy Woo – Editor
Karlee Boon- Director
Nathan Hoss- Director of Photography
Eduardo Jovanovic – 2nd Video
Nichele Touchton – Animator