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VIDEO PROJECTS

DodakLash

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The Project

DodakLash is is the worlds first luxury lash cleanser brand. They provide their cleansers in premier glass bottles, that are Oregon-made, organic, and cruelty free. We were tasked with creating a product video that highlighted the company story of DodakLash and produce a series of photos and short video clips to use for their brand launch campaign. The result was a 60 second video, a bank of photo stills, and short clips that they’ve been able to use across social media channels.

Our Approach

Using scripted interviews and staged scenes, we created a product video for Dodak Lash. We combined cinematic product shots with informative interviews to bring the DodakLash brand story to life. After getting to know more about the Dodaks’ company and the lash care industry as a whole, we wrote out a script to help them tell their story. We coordinated with them and another partnering creative company they’d worked with to ensure we created a video that accentuated their brand themes.  We hired a model to work with in a number of scenes, and we had a productive filming day to produce their main video and a series of complimenting assets.

The Result

“Not only was Erik and the team incredibly helpful, kind and professional, they worked hard and had little to run with and still did an amazing job.”

“Erik was extremely helpful and I couldn’t imagine choosing anyone else. Not only was Erik and the team incredibly helpful, kind and professional, they worked hard and had little to run with and still did an amazing job. For context, we wanted to do an interview style video for a brand statement nested in our “About Us”. Something that made people understand who we are and what we do in 60 seconds. With little industry knowledge, and really not too much help from us, he was able to create and direct everything and it turned out beautiful.”

 

Brandon Dodak, Co-Founder

Erik Croswell: Director, 2nd Video

Nate Hoss: DP

Anchitta Noowong: Editor, PA

Kyra Giddens: Model