VIDEO PROJECTS
Alaska Airlines
The Project
This heartfelt video, produced for Alaska Airlines’ 2024 Breast Cancer Awareness campaign, shares the inspiring stories of flight attendants at different stages in their journeys with breast cancer. By highlighting their resilience and the strong support they’ve received from the Alaska Airlines community, the campaign aimed to foster unity and reassure team members that they are never alone. The video showcases the strength of these individuals, underscoring the importance of community, understanding, and hope in the fight against breast cancer.
Our Approach
We conducted in-depth interviews with flight attendants, capturing their unique experiences and words of wisdom. Through a combination of intimate storytelling, candid visuals, and thoughtful editing, we emphasized themes of strength, support, and solidarity. The video was designed to balance emotional depth with a hopeful tone, incorporating personal anecdotes, reflections on community support, and messages of encouragement. By adhering to Alaska Airlines’ branding and mission, we ensured the campaign connected with viewers while reinforcing the company’s commitment to its team members.
The Result
“The video was a success in every sense of the word!”
“We heard of Bridge City Media through a coworker and friend. At first, our vision had a very wise lens (maybe all over the board) because we had not done anything like this video in the past. But Erik’s expertise helped us determine our focus and the message we wanted to leave with our viewers. The video was a success in every sense of the word! The team at Bridge City Media welcomed our flight attendants into the studio and made them feel at ease during the taping. We are so appreciative for this great experience and video!”
Erik Croswell: Director
Elaine Akamian: AD
Anchitta Noowong: Lead Editor
Eduardo Jovanovic: DP