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How (and when) to know if video is the right next move for your small business

It’s been said that if you’re standing still, you’re moving backwards. This especially rings true today. Video continues to be a dominant force in the digital world, reaching 92% of users worldwide. Whether you’re scrolling through Instagram reels or visiting a landing page of a website, video marketing has become the way to reach and engage with audiences. But don’t take our word for it. Here are some quick facts on video content in 2023:

  • 80% of consumers want to see more videos from businesses
  • People share videos at twice the rate than any other form of content
  • Using video has helped lengthen the amount of time website visitors spend on their page, according to 83% of video marketers
  • Video content generates more engagement on Instagram than any other content form

But how do you know if video marketing is the next move for your small business? And if it is, when should you start? Well here are five ways to know if video is the right move for your small business marketing team:

1. You want to rank higher in search.

Google is always updating its algorithm to keep up with user preferences.

Its most recent updates put a priority on websites with videos. Research shows that adding video to your website can increase your search ranking on Google. As you market your small business, your goal should be to appear on the first page of search results (especially when 75% of people never click past the first page).

With video marketing, you increase your chances of ranking higher in SERPs (that’s search engine results page for you non-marketing folks).


Good news for you— not only do we specialize in video production but we also offer digital marketing services.

2. You want to increase understanding of your product.

While product photography still holds importance, videos help people understand your product in a quick and easy way. 


Website visitors are 64 to 85% more likely to purchase after watching a product video.

We’ve all heard the saying, “a picture is worth a thousand words.” Well video is worth even more. With video marketing, small businesses are able to convey all the information they need instantly through video. A survey showed that 96% marketers reported that videos helped increase user understanding of their product/service. Want proof? Just check out our animated product video with SoxsolS. 


Don’t have any video marketing ideas? Read our post on 35 types of marketing videos that people enjoy watching.

3. You want to expand your potential customers.

Picture this. You’re scrolling through TikTok and come across a customer review video of these adorable boots. So you head to the business profile, click their bio link and before you know it, you’re adding those boots to your shopping cart.

Video reaches 92% of users worldwide. Social media platforms, such as Facebook, Instagram and TikTok, all cater to short-form video content. So why not meet users where they are?

A 2020 study found that 93% of businesses landed a new customer because of a video on social media. Still not convinced? Well 87% of video marketers said video gave them a positive ROI (return on investment) and 84% reported video helped to generate leads. 


Whether you’re interested in filming a short TikTok or a video for your small business website, we can build a project together that fits your needs just right. 

4. You want to tell a story

No matter what language you speak or part of the world you live in, videos have the power to tell a story. Videos break down barriers.


With video production, we combine sight, sound and motion to evoke emotion. Choose to tell a story explaining your small business or how to use your product/service.

5. You have a digital footprint in place that will support a video campaign.

At Bridge City Media, we’re strategic storytellers.


We know that just filming a great video isn’t enough to gain new customers. There needs to be a strategy. Before we press record, we always meet with clients to discuss their goals and current work.

Having an existing digital presence plays a crucial role in creating a video campaign. So before you dive into filming a video, ask yourself these questions:

1. Do I have a good website?

When users see your video, they’re going to want to head to your business website to learn more. Is your website information relevant and up to date? Can customers contact you? Make sure your website is ready for potential customers. 

2. Do I have social proof?

When customers search you up on Facebook, what will they find? Sixty percent of U.S. consumers use Facebook for customer service, and 70% of shoppers look to Instagram for their next purchase. Before you market your business through video, we recommend doing an audit of your existing social channels.


Want to learn more about what makes a good digital footprint? Read our blog post on three simple marketing solutions for small businesses.

3. Can I effectively take on a larger influx of new customers?

With new leads generated from videos, it’s important that you have the bandwidth to take on new orders. Now might be the right time to assess your work flow for ways to improve or maybe even hire an extra set of hands. Either way, make sure you’re prepped and ready to handle more business.

So is video your next move in your small business marketing strategy? If so